New season forecast

28th July

Although I love Vogue I have to admit I don’t buy the magazine every month. I find I rarely have time to sit down and actually read it cover to cover, and so only buy it occasionally when I know I can really appreciate it. However, I will always make an exception for its August issue which looks to the new season and includes the all-important autumn/winter 2010 catwalk report.  It’s the first time we get to see what the new season has to offer and can start dreaming about what trends we love and can’t wait to wear come September.


This month's Vogue, complete with the all-important catwalk report

Being a fashion writer, I always attend London Fashion week and get sent next season’s look books well in advance, but despite this insider knowledge I still love reading August’s Vogue to help put all of this together and fully comprehend the season’s biggest trends.

So, if you haven’t got the £4 needed to buy this month’s Vogue, or you just want a brief My Wardrobe Mistress overview on what the designers will have us coveting come autumn, here are the most excitement-inducing trends making me giddy for the new season already…

Mad Men Women

This trend was always going to make an impression on me, as I am a huge fan of the Sixties-set American series Mad Men. This retro trend takes influence from the TV show and shows great appreciation for the womanly figure. Ample hips, bums and boobs are poured into wiggly pencil skirts and dresses to accentuate curves. While waists are celebrated with wasp waist full circle skirts (a la Betty Draper), showing off the in-and-out silhouette perfectly. Accessorize with elbow length gloves, skinny belts and framed handbags – grown up and ultra ladylike. Prada and Louis Vuitton really championed this look, but many designers including Giles, Dolce & Gabbana and Marc Jacobs also maximised curves in their collections too.




Dolce & Gabbana


Louis Vuitton

Walk Tall Trousers

Although I am not hugely into trousers (I find dresses more flattering), I love a well cut pair of trews on other people. This season welcomes the return of such bottoms after seasons of slouchy harem pants and even jogging bottoms. Slowly trousers were coming back into vogue and finally this season they have emerged in all their glory. Think tall, leg lengthening, beautifully tailored styles that send legs up to your armpits. High waist styles with skinny belts and wide-ish flowing legs ensure you walk tall with a swish and swing. Chloe worked this look best on the catwalk, but Marc Jacobs, 3.1. Phillip Lim and Salvatore Ferragamo also made trousers a talking point this season.


3.1 Phillip Lim


Marc Jacobs



Caped Crusaders

The drama of a cape cannot be matched when it comes to outerwear, hence my love for these fabulous coats. From long and theatrical to cute and cropped, capes define our style nous during a season when most people only see us in our winter cover ups. It adds pizzazz and personality to a practical item of clothing. Set your arms free and throw a cape around your shoulders as an alternative to your standard winter coat. I love Erdem’s colourful hand embroidered version and YSL’s rain resistant cheeky PVC number, but also look to Matthew Williamson, Celine and Aquascutum for caped inspiration.


Yves Saint Laurent





The Long Story

Goodbye thighs and goodbye knees, calves and even ankles! This season’s long length skirts and dresses are set to replace the mini with the maxi. The maxi dress is something we are all comfortable with in the height of summer. Those boho delights have saved us from flashing less than perfect pins and are cool and easy to wear when mercury rises. So how about when it falls again? The new wave of maxis is floor-sweeping and glam, in sequins, soft floral prints and flowing fabrics. What’s the perfect partner to this new ankle-grazing style? A chunky knit jumper. Yes, this season grunge and glam meet somewhere in the middle to ensure that your statement skirt isn’t outshone by a flashy top, by keeping things warm and snuggly up top instead. Spied at Dries Van Noten, Erdem, Dolce & Gabbana and Marc Jacobs, who are we to argue with this comfortable and cosy winter trend?!


Marc Jacobs


D&G Dolce & Gabbana


Dries Van Noten

Other trends worth tracking:

Shearling – the catwalk success story, aviator jackets were huge at Burberry  and everywhere else too.


Burberry Prorsum

Camel coats – a coat heavy season means we are spoilt for choice. Go classic in camel.


Nicole Farhi

Parkas – to mix with your grunge/glam look, parkas add urban mod appeal.


William Rast

Minimalism – a bit boring but ultra stylish, keep things simple and elegant with clean lines and pared down styling.


Stella McCartney

Colour – despite love for minimalism, some designers couldn’t resist fun with colour. Loud and proud block colour jolts autumn awake.


Bottega Veneta

Blouses – beautiful, minimalist and preferably silk, look great with this season’s trousers trend.



Outdoorsy – from coats that look like picnic blankets to tweeds and chunky knits, cosy country chic is still looking good this season.


Christian Dior

Lace – gothic romance, blame Gaga for this season’s dark but beautiful lace frocks.


Christopher Kane

Fur – real or fake it was huge on the catwalks, try winter white or monochrome for double impact. Stay friends and go faux if you can.


Antonio Berardi

Belts – skinny, leather and tied in a knot waist whittlers appeared with and over everything; jumpers, trousers, skirts, dresses and even coats.


Nina Ricci

Kitten heels – forgo skyscrapers for a sensible heel instead, they look great with the Mad Men gear.

SM-kitten heels

Stella McCartney

Heeled hikers – hiking boots with heels – enough said.

JG-Heeled hiker boots

John Galliano

Long gloves – elbow length leather gloves scream glamour and luxury, wear them with your new cape.

RI-Elbow length gloves

Roksanda Ilincic

Posh bags – for grown ups, these ladylike arm candies have true staying power.




There will be more of course, this is just a little taster. What do you think so far of the season’s biggest trends? Fill you with fear or with eager anticipation? You know what I love, what are you saving up for already?!

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7 Responses to New season forecast

  1. Pamela Eachus says:

    Loving the burberry aviator! I’ve been watching cropped leather jackets for a few seasons now, and may have to splurge.

    Paris last weekend was full of elegant little black jackets of butter soft leather dressed up and down. . . But maybe it always is?

  2. My Wardrobe Mistress says:

    There is a lot to be said for a cropped biker Pam (eternally stylish). Especially on those pesky Parisiennes! Invest in the aviator for winter though – check out Acne for some really cute ones! x

  3. Olivia Walmsley says:

    Love the Stella kitten heels Becky – where can I get similar on High Street? x

  4. My Wardrobe Mistress says:

    Try Russell & Bromley, LK Bennett and Office! xx

  5. Laura Lou says:

    Hiking boots with heels…WTF?!

  6. Errr, obviously not for actually hiking… Fashion is a funny thing, I personally find them a bit JLo in her heeled Timberlands stage, but trust me they are gonna be big come autumn! xx

  7. Delzamo Robertson says:

    Love the Marc Jacobs lime green colour used in the sweater…. I can ‘sense’ I’m going to be living in a tweed pencil skirt, skinny belt and a shockingly bright top all winter….with ankle boots and a big patent bag….and a mac……Hell, I’m broke. Time to dig out the john Lewis vouchers from the bottom of my handbag….At least I’ll be able to start by getting the belt!

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